I am a graphic designer and hands-on art director leading cross-media branding, signage and environmental design projects. Most recently, I developed and maintained the digital presence and UX, company communication design, event collaterals and print products for the Hudson River Park Trust. I procured and directed the creation and implementation of Hudson River Park's new brand and signage program.
My background in fine art and art education enables me to develop design applications that enhance artistic values and usability in the natural, urban, and corporate environment.
shelleysee.com
CONTACT
shelley@shelleysee.com
917-743-4897
shelley@shelleysee.com
917-743-4897
WORK EXPERIENCE
Hudson River Park Trust
Art Director
March 2004 to August 2018 l New York, New York
Art Director
March 2004 to August 2018 l New York, New York
The Hudson River Park Trust, a NYS public authority, has transformed four miles of decaying piers and parking lots along Manhattan's West side into a beloved, urban recreational paradise. As park areas came on line for public access I was responsible for planning, developing and producing print and digital promotional materials and exterior signage for the Park. My role included departmental and executive support as well as serving as webmaster for the Trust. I led the efforts to develop and implement the latest Park brand and signage program.
Roll Barresi & Associates Environmental Design
Graphic Designer
2001 - 2002 l Cambridge, Massachusetts
Graphic Designer
2001 - 2002 l Cambridge, Massachusetts
With long-standing clients like Harvard University and Brigham and Women's Hospital, I worked as a junior designer on all aspects of sign design: concept, wayfinding and location planning, drawings and presentations. Major contributions, from concept to install, included an interior interpretive wall for Dana-Farber Cancer Institute and wayfinding for a Boston greenway park.
EDUCATION
SKILLS
Graphic Design
Environmental Design
Art Direction
User Experience Design/Web Design
Management
Government Procurement & Approvals
Adobe Creative Suite
Web Authoring and Management
Pre-press
Photography
Environmental Design
Art Direction
User Experience Design/Web Design
Management
Government Procurement & Approvals
Adobe Creative Suite
Web Authoring and Management
Pre-press
Photography